Sure® Product Timeline

• 1973 - Sure is introduced as a dual-gender brand with the tagline - "Let your right side convince left."
• 1975 - Sure Roll-On product is introduced to the market.
• 1979 - Sure Original Solid is introduced to the market.
• 1980 - "Raise your hand if you're Sure" campaign hits consumers nationwide and becomes a memorable slogan for years to come.
• 1996 - Sure Invisible Solid is introduced to the market.
• 2002 - "Raise your hand if you're Sure" campaign is re-launched.
• 2006 - Innovative Brands acquires Sure.
• 2009 - Sure For Men launched.
• 2010 - Sure introduces new Sure For Women, as well as upgrading the formula on the  Sure For Men line.

MEDIA CONTACTS:

Lauren Pokras
The Lavidge Company
480.998.2600 ext. 542
lpokras@lavidge.com

Kendra States
The Lavidge Company
480.998.2600 ext. 562
kstates@lavidge.com